The dedicated headquarters will deliver three days of targeted education and networking for track operators, promoters, and sanctioning body leaders.

Motorsports track operators, promoters, and sanctioning body leadership and staff will have a dedicated headquarters to conduct business, learn from industry leaders, and grow their professional networks at the 2025 PRI Show.  

Happening Dec. 11–13 in rooms 240–245 of the Indiana Convention Center, T.O.P.S. HQ Presented by MyRacePass.com will offer over 42 sessions and learning opportunities designed to help race track professionals strengthen their business. Beyond the educational sessions, the relaxed setting provides the ideal place to engage in peer-to-peer discussions, schedule meetings, take a break, and connect with peers. T.O.P.S. HQ Presented by MyRacePass.com is also supported by Gearhead Events and PJH Trackbite.  

"T.O.P.S. HQ is a cornerstone for strengthening the motorsports ecosystem," said PRI President Michael Good. "By fostering deeper relationships with sanctioning bodies, promoters, and race tracks, we ensure the foundation of our sport remains strong and adaptable. These connections are critical for driving innovation, sustaining local economies, and creating opportunities for the next generation of racers."  

Race tracks play a vital role in motorsports, serving as launchpads for young people to discover the sport, for competitors to sharpen their skills, and for local economies to thrive. According to the 2024 PRI State of the Racing Market Report, 50%​ of race tracks earn more than half of their revenue ​from races, underscoring the importance of staying competitive and adapting to industry shifts.  

Featured Presentations and Events   

• Morning Coffee by Gearhead Coffee (Dec. 11-13, Room 242).  
• Industry Leadership Forum (Dec. 11 at 3 pm): A panel of leaders will discuss strategies for attracting the next generation to the sport.  
• Successful Auto Racing Promotion (Dec. 12 at 3 pm): A panel of master promoters will share lessons learned.  
• Friday Continental Breakfast (Dec. 12 at 8:30 am): Enjoy breakfast compliments of Geobrugg, DZE USA LLC, Tecpro Barriers, TrackWalk, and the FOD Control Corp.  
• B.S. & Brews Happy Hour (Dec. 12 at 4:30 pm): Join fellow track operators and peers for beer, snacks, and "big stories." The event is sponsored by MyRacePass.com, RPM Promoters Workshop – Racing Promotion Monthly, Professional Motorsports Solutions, TicketSpice, and PJH Trackbite.  

Education Topics   

• Legislative Updates: Learn how to master your political universe using the PRI Economic Report and paths to incubating the Nuisance Law.  
• Marketing, Social Media, and Promotion: Explore updates in technology for ticketing, scoring and event management; content engagement; AI best practices; and digital marketing.  
• Racing Roundtables: Hear from industry experts in road racing, karting, oval paved, off-road, dirt track, and dirt late model facilities.  
• Track Operation Breakouts: Hear from announcers and race officials, plus attend sessions on enhancing the fan experience and better understanding race insurance.  
• Trends and Tactics in Motorsports Safety by ICMS: Join sessions covering EV racing, what's new in safety, NFPA 610, and finding and keeping safety crews.  

Access the full schedule below or here.    

"Tracks aren't just competing with other racing facilities, they're competing with every other form of entertainment," said Karin Davidson, PRI Show Director. "This year's program will help race track leaders make smarter decisions that ensure their facilities remain viable, financially successful, and competitive for years to come."  

Industry support for the 2025 PRI Show is stronger than ever, with the event on track to be one of the largest in the past two decades. More than 1,000 exhibitors are confirmed to participate, including over 100 first-time exhibitors, underscoring the Show's continued momentum and influence. This response reflects the commitment to PRI as the premier destination for motorsports professionals to connect, innovate, and drive business forward.  

Registration for 2025 PRI Show   

The PRI Show draws attendees from all 50 states and around the world, including race teams, retailers, engine builders, fabricators, media, and others. To register, book hotel accommodations, and learn more about the 2025 PRI Show, visit PRI2025.com/Attend.  

About Performance Racing Industry  

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.